TIMES STORY REPORTED ACS AND ANTI-SUN INDUSTRY UNDER SCRUTINY
In a July 10th, 2007 story in the New York Times it was revealed
that the American Cancer Society and the $35 billion anti-sun
industry finally have come under scrutiny from the mainstream
media for being to closely tied to each other.
The New York Times reported that the American Cancer Society
may have intentionally overstated the relationship between
sun exposure and melanoma in a public service advertising campaign
financed by sunscreen manufacturer Neutrogena. The public service
ad, which appeared in 15 beauty magazines this summer features
a young woman under the headline, "My sister accidentally
killed herself. She died of skin cancer." The ad pictures
a model instead of an actual skin caner victim, warns readers
that "left unchecked, skin cancer can be fatal," and
then urges them to "use sunscreen, cover up and watch
for skin changes."
"The advertisement's implicit message - that those who die of skin cancer
have themselves to blame - has provoked a sharp response from some public health
doctors, who say the evidence simply does not support it," the Times reports.
Neutrogena - one of world's largest sunscreen manufacturers
- paid for the ads, according to the Times. Neutrogena's sunscreen
products have the ACS logo on them, for which Neutrogena pays
ACS a royalty.
The Times story took issue with Neutrogena's connection to
"When people see an American Cancer Society public service
announcement, they expect it to reflect the best evidence.
We don't want people who have a financial interest to be telling
you the benefit of doing something, "Dr. Lisa Schwartz,
co-director of the Outcomes Group at the Veterans Affairs hospital
in White River Junction, VT to the Times.
In response, Dr. J. Leonard Lichtenfeld, deputy chief medical
officer at the American Cancer Society, defended the ads but
admitted to the Times that the ads "have taken some license" and
that being extreme is "the way to get the message to our
Since when should a non-profit cancer charity "take license"
with facts in order to make a point? Asks Joe Levy VP or the
International Smart Tan Network. What this shows the media
in a big way is that the sun scare message is unraveling at
the core, and big money is trying to hold it together.
If the facts were so strong, why would you have to embellish
The fact is the ACS got caught with its hand in Neutrogena's
Cookie Jar, and it happened in one of America's most prominent
The Smart Tan Network has been trying for years to get the
American media to see that so much of the sun scare message
isn't altruism, but in fact is motivated by sunscreen sales.
It will be interesting to see how much more becomes exposed
in the near future as this investigation continues.
As tanners I thought you might enjoy seeing this information.
For so long you read the articles in the larger magazines that
play down going out in the sun and when you look further a
great percentage of the ads in those very magazines are actually
The positive information now about Vitamin D from exposure
to UV light is amazing the studies and information that is
now available is excellent.
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